Saturday, April 6, 2013
I'm not saying that I think that most companies are terrible entities trying to get over people and we should be afraid to get involved with them in any way with them. That is exactly what I am not saying. I think we should shop the companies that deserve loyalty. I am saying it's okay to wear the label that gives back to the community it inhabits and occupies. I don't think all companies are terrible monsters that should be done away with and locked away, kept far from human contact. No, I believe there is a happy middle ground that has both company and customers better off. I'm not quite sure how that works out but I do know that certain companies have proven over and over that they don't care one bit about the environment, they contribute to, poorly and dangerously or beneficial if at all.
A company can change it's spots if it chooses to but a swoosh that doesn't want to change is the worst thing in a changing world. I think a company needs to start thinking about how it can beneficially affect the environment it inhabits and that may make it a leader in it's market and that is not something to shy away from in a world full of followers.